My Failed Online T-shirt Store

The Master Plan

Some of my designs. I think they were not too bad! These ones are not too niche.
My shop logo. ‘t#’ in a roundel with a t-shirt neck. Nice, huh?

The Product

My baby

What Went Wrong?

I thought I knew my customer 👨‍💻

  • Someone who is looking for a geeky T-shirt, gets to the site, finds one they like and buys it.
  • Someone who is just browsing the web and suddenly sees a T-shirt they fall in love with in an ad or their social media timelines, gets to the site, perhaps browses a bit and buys one.
  1. Letting them see my products and expecting them to like them
  2. Luring them into my site by publishing quality content they’d like to read and then exposing them to my products once they’re in my site.

Social media craze… not quite 😑

Content marketing?

Don’t worry if you don’t get this meme-joke I made, it just means you’re not part of my target tribe. But I promise you, it’s funny or at least it would make you giggle.

That’s all folks…

So why I think it failed? 👎

Lack of passion

Loss of momentum

Weak willpower

Lack of patience and focus?

Product-market fit?

Price point

What next? ⏭️

Readings 📚

  • Maurya, A.: Running Lean: Iterate from Plan A to a Plan That Works. O’Reilly, 2010.
  • Waite, R.: Online Business Startup: The entrepreneur’s guide to launching a fast, lean and profitable online venture. Rethink Press, 2015.
  • Norris, D.: Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising. CreateSpace, 2015.




Software Engineer | talks about software, multilingual children

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Alberto Faci

Alberto Faci

Software Engineer | talks about software, multilingual children

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